Get where you want to grow

Random acts of marketing won’t help you reach your goals. Unfortunately, fast-paced, jam-packed days don’t allow time for planning—just doing and reacting. You need a data-driven, customer-focused strategy and plan.

    • Growing rapidly but no budget to add full-time marketing team members

    • Reactive, task-based approach isn’t producing desired results

    • Generic value proposition, messaging and brand story make it tough to craft a compelling brand story that differentiates

    • Product-focused messaging isn’t resonating with potential customers

    • Missing opportunities due to lack of client/partner onboarding and/or nurturing

    • In-house marketing team lacks experience, bandwidth and/or a dedicated team leader

    • Current marketing efforts are limited, stale or underperforming

    • Sales team lacks content and tools (or knowledge of) to keep buying cycle moving forward

    • Need to keep projects moving forward while staff is on leave

    • Sales/partner teams lack content and tools to keep buying cycle moving forward

    • Too many day-to-day tasks and fires to focus on strategic, forward-thinking projects required to stay competitive or launch new solutions

    • Lack the time, expertise or focus to produce compelling customer success stories that inspire potential customers and improve conversion

    • Maximize the value of your marketing investment

    • Improve marketing efficiency, performance and resource utilization

    • Drive intentional growth with targeted, optimized campaigns

    • Reach, educate and engage your ideal target buyers across the entire buying cycle

    • Increase conversion with customer-focused, value-based messaging (vs. product)

    • Elevate lead quality

    • Improve sales/partner team efficiency and performance

    • Boost marketing team morale by providing clear priorities and processes

Campaigns not gaining traction? Tired of living in react mode?

Our Services

Foundation

Perform marketing research (competition, customer, trends, market)

Define brand positioning, value proposition, story, personas, content standards

Transform messaging from product- to customer-focused

Establish metrics to measure content / campaign effectiveness

Develop marketing team’s knowledge and skills

Strategy

Identify gaps in marketing strategy and recommend improvements

Define pillar strategies that support goals

Audit website / content / campaigns to identify gaps, improvements and priorities

Create content strategy, plan and calendar

Campaigns

Plan, organize and help execute campaigns, including new product / solution launches

Expand and optimize digital / omnichannel marketing efforts

Create framework, tools and content to efficiently execute go-to-market campaigns

Develop onboarding and nurture content campaigns / processes

Sales Enablement

Empower sales / partner teams with easy-to-access content and tools

Create compelling case studies that boost confidence and conversion

Marketing Strategy

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Content Strategy

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SaaS Marketing

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B2B Marketing

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Digital Marketing

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Partner/Channel Marketing

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Product Marketing

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Omnichannel Campaigns

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Project Management

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Translating Complex Benefits into Clear Value

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Marketing Strategy ∗ Content Strategy ∗ SaaS Marketing ∗ B2B Marketing ∗ Digital Marketing ∗ Partner/Channel Marketing ∗ Product Marketing ∗ Omnichannel Campaigns ∗ Project Management ∗ Translating Complex Benefits into Clear Value ∗

Specialties:

Inspired Growth LLC is a purpose-driven marketing consulting firm dedicated to helping you achieve your goals by bringing focus, efficiency and intentional impact to your marketing efforts. Whether you need short-term, long-term or full-time help, we augment and energize your team, putting you on the path to better results.

Tracy Gattis is a seasoned marketing professional who’s passionate about helping you find your authentic personality and differentiators, so you can show up, stand out and deliver value-based messaging your ideal customers count on every step along their buying journey.

What clients have to say …

  • “What impresses me most about Tracy is her ability to integrate all aspects of your marketing strategy and create a personality for you that ties directly to your clients' needs and gets results.”

    Michael J., eBay Jeweler

  • “Tracy is an expert in needs analysis and project management. Her work consistently gets rave reviews from us and our customers.”

    Andrew S., Online Retailer

  • “Tracy dug in to understand not only our message, but our overall vision and mission, resulting in content you'd have though was written by an industry expert. Not only does Tracy have clear expertise, she cares about getting results for you.”

    Patrick M., HR Consulting Firm

  • “Tracy contributes tons of creative ideas. We've been able to move on projects that sat idle for a long time. With her keen eye for business and ability to really see things from a customer perspective, the quality of our marketing has improved significantly.”

    Chuck B., Financial Services

  • "Tracy allowed us to increase client satisfaction and improve response rates and ROI. Working with her is a pleasure as she's a consummate professional, timely and always digs deeper for better results."

    Gwen G., Direct Marketing Firm

  • "We've had the pleasure of working with Tracy on many occasions and have always been delighted with the creativity, response and results. She's knowledgeable and insightful regarding a range of industries. Her passion shines through and her commitment to excellence is really refreshing."

    Kim B., Web Design Firm

  • "Tracy's SEO and website optimization workshop helped me immediately capture greater visibility. She's an excellent presenter, organized and easy to follow."

    Jim S., Sports & Entertainment Personality

  • "Tracy captured my voice and style, which is very different from corporate or nonprofit messaging. I've had folks say, "Wow, this is amazing stuff!", and ask to use articles in their publication. That shows the power of what Tracy can deliver."

    Dustin M., Digital Education Firm

Ready to start delivering more inspiring marketing results?

Contact us at 727.455.9010 or info@inspired-growth-llc.com