5 Essentials for Every Marketer’s & Politician’s Playbook
Election day is right around the corner. And, while your vote in the national election will remain private, your prospects are visibly voting for your (or your competitor’s) brand every day. But there are steps you can take as a marketer to rally more support.
5 ways marketers and political candidates can score more votes
This country was built on healthy competition. So, while these five practices may not have you winning by a landslide, following them increases the odds that your prospects and customers will show their support in the best way possible—by rewarding you with their business.
1. Run a fair campaign
Campaigns are the lifeblood of every political candidate’s run for office—and they also fuel your marketing team’s efforts. Here are three things to remember when crafting your next campaign:
Keep it real—Make sure every aspect of your campaign is focused on your target audience’s needs, priorities and goals.
Stand on your own merit—No one wants to hear companies or political candidates slinging mud or name calling. There’s no need to badmouth competitors. Your unique and authentic value will make a much bigger impression than any slam ever could.
Show vs. tell—Don’t just make blanket statements about how you can help solve problems. Show them proof. The more specific examples you can provide, the more you’ll build credibility and confidence that lead to connection and conversion.
2. Focus on the issues
Your prospects and customers aren’t interested—or motivated—by marketing fluff, hype or distractions. They’re looking for real solutions for real challenges they face every day. Replace generic rhetoric with specifics on how you help them overcome the issues that are keeping them up at night.
3. Embrace the debate
It’s okay—encouraged even—to be a little provocative with your marketing. Raise your unique voice. Share your authentic perspective. Make it clear what you stand for. This is what thought leadership is all about. You don’t have to appeal to or attract everyone—just your ideal customers.
4. Have a solid platform
Whether it’s clicking the ‘Buy Now’ button or voting yes for a political candidate—trust and confidence are behind it. But both must be earned. And you do that by:
Being clear about your mission (your why) and your values
Connecting the dots to show how what you do translates into positive outcomes (even better, giving real-life examples)
Consistently showing up across the journey and delivering value
5. Gain momentum with grassroots efforts
Today’s commerce runs on the power of social proof and influencers. Whether it’s town halls or online reviews, getting your supporters involved and sharing their own experiences is 10 times more impactful than any cold nurture campaign.